The digital marketing company reduced DSO by 20 days and redeployed spare workforce capacity worth $0.8 million with the help of Practus’ performance improvement services.

Client ROIIndustryOwnershipManagementNo. of EmployeesSizeProject Duration
A Digital Marketing
3xDigital MarketingPrivateProfessional200$15 million6 months

About The Company

DigiMedia is a tech-based digital marketing agency with clients in India and US. The company uses data science-based tools to draw insights into customer behavior to design digital marketing campaigns.

Practus’ Role in Performance Improvement Services

  • Evaluation and implementation of alternate software applications for managing the order to cash process. To facilitate tracking of milestone-based invoicing, timeliness in submitting invoices to clients, and accuracy of revenue reporting and for tracking and recovery of media spends.
  • Implementation of a project management tool to track time on projects, assess utilization of manpower, and determine profitability on the project.

Impact Delivered in Performance Improvement Services

  • Reduction of DSO by 20 days resulting in improvement of working capital by $0.8 million.
  • Crashing invoicing time by 5 days every month.
  • Timely recovery of media spends resulting in the reduction of average recovery time from 2 months to 1 month.
  • Identification and redeployment of spare manpower capacity amounting to $0.5 million.
  • Significant improvement in the timeliness and accuracy of reporting results.
  • Accurate reporting of profitability at a project level on a month-of-month basis.

See how Practus can assist you in improving your organization’s Performance