Practus assisted the consumer goods company in setting up processes and systems to identify and categorize channel partners on parameters other than sales volumes.

Client ROIIndustryOwnershipManagementNo. of EmployeesSizeProject Duration
An FMCG Company5XConsumer GoodsMNCProfessional~1000$4.8 billion3 months

About The Company

An 83 years old subsidiary of a global FMCG giant, with 35+ brands in 20 categories

Practus’ Challenge

  • Distributor evaluation and rating system designed to categorize and rank the company’s channel partners based on financial, operational, management, and reputational qualities.​
  • Analyzing the business cycle and keeping track of the channel partners’ return on investment.

Impact Delivered

  • Successfully set up a process to identify and categorize channel partners into good, average, and below-average segments based on criteria other than sales and based on the ranks, and developed a performance-based compensation system to improve sales and revenue.​
  • Improvement in collection cycles.​
  • Identifying channel partners qualifying for future investment to aid growth and development.​
  • Recommendations for dealing with non-performing or risky channel partners to minimize future business losses.

See how Practus can assist you in improving your organization’s Performance

*Client Name has been masked for the purpose of confidentiality