The performance improvement services provided by Practus assisted the global FMCG company in setting up processes and systems to distinguish between good and below-average distributors on parameters other than pure sales.

Client NameROIIndustryOwnershipManagementNo. of EmployeesSizeProject Duration
A Global FMCG Company5XConsumer
MNCProfessional~1000$4.8 billion3 months

About The Company

ABPL is a subsidiary of one of the world’s top FMCG firms, with over 35 brands spanning 20 different categories and an 83-years presence in India.​

Practus’ Role

  • Distributor evaluation and rating system designed to rank the company’s distributors based on financial, operational, management, and reputational qualities.​
  • Analyzing the business cycle and keeping track of the distributor’s return on investment.

Impact Delivered

  • Set up methods and processes to distinguish between good and bad distributors based on criteria other than pure sales.​
  • Assistance in improved collection cycles.​
  • Process for identifying and deciding which distributors to invest in for future growth and development.​
  • Distributors that do well will be compensated – increased sales and revenue.​
  • Report on steps to be made with non-performing or risky distributors in order to minimize future business losses.