Bhavik Desai, Client Solutioning Head – India, throws light on the importance of Analytics as a Service in the digital age; the ability to capture, process, and transform vast volumes of data from a multitude of customer touchpoints will separate the winners from the rest. From crafting personalized experiences with customer data analytics, to leveraging key insights to enrich business strategies, to empowering teams at all levels of the organization, Practus has the key to unlocking higher levels of business success in 2024.