The mantra for B2C is to do more with less. Businesses today are under immense pressure to increase productivity and exceed customer expectations with limited resources. The State of Commerce Report reveals that 64% of respondents find meeting customer expectations more challenging than ever. However, the integration of GenAI offers a silver lining for businesses looking to overcome these challenges. Top retail and CPG brands have seen a massive surge in adopting GenAI, jumping from almost zero in early 2022 to 27 by mid-2023, as reported by Forrester.