B2B revenue growth is now becoming complex due to longer buying cycles, decision-making spread across cross-functional teams, and fragmented buyer journeys. In today’s environment, relying solely on intuition is no longer sufficient. B2B sales teams are shifting away from gut-driven strategies and adopting data-driven decision-making. In fact, 73% of companies now have a dedicated C-suite role for RevOps.

By Sharan Parkash