Closing a deal is a significant milestone and also the beginning of a journey that promises to cultivate a lasting relationship with the customer. Investing in improving after-sales
customer experiences is crucial to enhance customer satisfaction and build loyalty.

Gartner research found that customers who experience high-quality after-sales interactions are 82% more likely to repurchase and 86% more likely to spend more when buying again. However, providing exceptional after-sales customer experiences takes time and effort, considering the unique needs of each customer.