Changing viewership habits and accessibility of affordable internet have influenced the consumption of OTT content and films.
Practus assists with solutions for business issues like heavy expenditure for content acquisition, long gestation periods, dependency on advertising revenue, price-sensitive subscriptions, piracy, low screen penetration, invest in technology for better quality production, content monetization opportunities, and high customer acquisition costs coupled with lower viewer loyalty.
Being prepared for a dynamic market, the F&A challenges that Practus resolves to include valuation of the content, pricing decisions for different distribution mediums, devising innovative pricing strategies, accurate measurement of the fully-loaded cost incurred, measuring the success of tie-ups with third-party distributors, reconciliation of receivables, and automation of BI systems to enable daily reporting of business metrics for data-driven decision-making.